Spire Southampton

Case study

Spire Southampton asked us to design a Children’s Services logo that was sympathetic to their overall brand guidelines, but that would make hospital treatment a more engaging and positive experience for young patients and their parents.

We originated a series of concepts based around a more sophisticated take on an elephant ‘mascot‘ already in use across the Group, drawing in elements from the main Spire brand to retain a strong corporate feel. The resulting identity has been warmly received and is now being rolled out into a suite of age-appropriate patient literature and internal decoration.

Spire Southampton

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