A new building at Southampton General will bring state-of-the-art children’s services together under one roof for the first time.
The brief for the branding for SCH was tricky. The identity needed to be highly professional to reflect the calibre of the hospital and its staff, but at the same time be welcoming and friendly to children, without being childish.
Following an extensive engagement exercise with stakeholders, the final logo struck just the balance the Trust wanted, and is now being rolled out across a suite of literature for patients and recruitment.
“It is Wildcat’s communication and attention to detail which has been most impressive. They listen carefully to any brief given and work through all the elements and suggest ideas and focus on details you may not think of initially. The result is the final product has always been delivered and has sometimes exceeded the need it was intended for. They have also often gone above and beyond on urgent projects to ensure a deadline can be achieved.”
Cath Battrick Matron, Southampton Children’s Hospital