Hampshire and Isle of Wight Air Ambulance (HIOWAA) celebrates its tenth anniversary in 2017 and marked the occasion by refreshing the charity brand. Wildcat redesigned and re-launched the HIOWAA website to reflect this new corporate identity.
We reviewed the previous site’s build, structure, navigation, functionality and content to improve the user experience across all platforms for multiple key target audiences, taking into account the increased demand for access from mobile devices.
The new site went live on 9 February following careful scheduling and co-ordination with the launch of the new brand identity. Client satisfaction and response from site users has been very positive.